Social media is, without a doubt, one of the most effective marketing tools of all time. While print and radio have been effective methods of communication in the past, the ability to reach more people instantly, for little to no outlay, can be immense.
For music teachers, the Internet can open up so many possibilities, including being offered digital lessons meaning you can expand your ability to teach more students in further afield locations. Needless to say, if you have yet to harness the power of their internet to support your music business, you need to start now.
3 Digital Marketing Strategies To Support Your Music Lessons
SEO is search engine optimization and requires you to create content that meets search terms queries by users. Search engines immediately assess millions of pages to show the most fitting results when you search for something online. This is achieved by implementing new and effective SEO techniques via keywords, obtaining backlinks, and building your brand. Local SEO targets local users in your area, while general SEO aims to put in front of everyone regardless of where they are in the world. Experts like Joey Armstrong can work with you to create the best digital marketing campaign possible for your small business.
Start by creating your website, adding in all of your vital details, such as location, skills, services, prices, and so on. Then look to create content via blog posts that discuss different aspects of what you offer in detail. So for example, if you teach children how to play piano, you can focus on topics ascertaining the benefits of piano lessons for children, how music can enhance a child’s life, and so on.
Social media platforms are one of the easiest ways you can reach more people quickly. Set up social media pages and create content that showcases everything you offer and your skills. On social media, authenticity sells, so you need to create a brand that is not only authentic but allows you to humanize yourself to really connect with people. You can use this to your advantage by sharing posts on current students, tips on how to increase your skills, playing music, or sharing the talent of those you have taught or other teachers in the local area or even locations you used to teach such as community centers and so on.
Come up with a realistic and attainable social media schedule and commit to consistent and engaging content to make people engage with you. The higher the engagement rates, the more people will become aware of you and your music services.
Review sites are a vital part of your digital marketing campaign. Why? Because in this day and age, people love to share their views and thoughts online to influence others. While stories of fake reviews can be intimidating, the better the service you offer and the results you see from your students, the more favorable the reviews will be. Look at your own online activity to track people’s behaviors. If you want to know about a new company or service, do you look for reviews? If so then you need to push for positive reviews that are honest and true about your services and classes for other people to read about and want to contact you.